ABOUT THE BRAND

It all started in August 2022, in a small room with two brothers who shared one simple dream: to wear high-quality, stylish street-wear jeans that didn’t cost a fortune. Frustrated with overpriced options, we decided to create our own. Armed with enthusiasm and creativity, we stitched our first pairs—jeans that combined comfort, durability, and style

By October 2022, what started as a personal endeavour quickly grew into something much bigger. Driven by the belief that great style shouldn’t come with a hefty price tag, we committed to offering jeans at affordable prices—far below the market standard. But we didn’t stop there. To keep it personal, we introduced innovation programs where our customers share their dream styles, we improvise and bring them to life.

From two brothers in a room to a community-driven movement, this brand is more than just clothing—it’s a shared journey. Together, we’re redefining what it means to create affordable, high-quality street-wear that’s made for everyone.